Research On The Construction Of TV Science Shows’ Brand In Big Media ERA

With the development of science and technology,the public demand for popular science knowledge was increasingly urgent.And with the development of media,the way of popular science information transmitted was continuously widened.However,people’s attention were attracted by all kinds of information and the popular science information were being gradually marginalized in the era of the entertainment.TV media didn’t play a major role for the spread of popular science knowledge.Research on how to construct the brand of TV science shows would play a positive role in the spread of science knowledge.Combined with our national science TV shows,I analyzed the status quo about TV science shows and discussed that the way of disseminating and receiving social information was various in the paper.The paper studied how should the spread of popular science knowledge get better development in big media era.We found problems which included show less, low ratings,serious homogenization and low homemade ratings and other issues.And then I made some suggestions on the construction of TV science shows’ brand.