Communication Research On YY Voice-based Exchange Platform

With the second media age is raised which represented by internet has climbed up to stage of history.From the original instant messengers such as earliest ICQ, famous MSN, and the current most users held in record Tencent QQ still raising to independent online media platform Blog, Podcase, and even Micro-blog, We-chat with convenient, fast and other functionalities, the distance between2users (communicators) has been narrowed down consistently by more and more those online media platforms, a dazzling variety of display functions are making one-way communication gradually shifted between mutual broadcasts, communicator and the recipient’s identity is being integrated with each other, and most importantly the general public have also boarded the spread of the stage by showing their own style at a bigger platform on internet.Under the impact of the new era, YY voice platform software established itself as a integrated social entertainment platform with more than400million users from an original communication software attached with games for in-gamers.Not limited to neither text and interactive of sound nor being bounded by mere entertainment and games, YY voice communication platform became a dark horse in today’s China Internet exchange platform by its rapid updating speed.In this paper, YY voice communication platform will be the studying target, through the analysis of its development process, to interpret its media orientation changes. The dissertation will be focused on and detailed analysis of the spread function of the platform, also studying its audience and media literacy spread of psychological problems by using it more.Meanwhile, this paper is binding multiple basic theories such as "gatekeeper"&"Carnival", plus combining with the characteristics of YY voice communication platform for the further discussion to find a secondary definition of the classical theory in this new media platform.In addition, Self media and grassroots media phenomenon in YY is also a focus of this article. By broader analysis of the propagation characteristics on play more YY voice on its communication platform, I also highlighted those communication with negative content and exaggerated consumption, lack of technical capacity and other issues remained a concern, this article will make corresponding adjustments countermeasures that can effectively promote the further development of voice communication platform.