Research On User Experience Of Mobile Phone Lottery Application Based On Peak-End Rule

As the new wave ofMobile Internet risingand the popularity of smart phones in recent years.Big data era has arrived. And mobile internet will be the battlegroundthat major companies want toenterin the next few years. Lottery industry belong to the public welfare industryand the service industry in our country. Mobile Internet lottery industry is in the birth of the Internet wave, it will bringuswith more efficient, fast and fun.In this paper, the research on the user experience of mobile phone lottery application is basis of the Peak-Endrule deeply,whichaccordingto the user experience of "peak" and "end" as the starting point,so as to designbetter mobile phone lottery applicationthat meet user needs and expectations.This article is mainly divided into theoretical and practical parts.Theoretical part includes chapter2and chapter3; The practice partincludes chapter4and chapter5.The related basic theory is introduced on thetheoretical partand studiedby the way of literature analysis, including mobile phone lottery application, the Peak-End rule, the basic theory of the user experience, Kano model, and so on,which is to make early preparations for the actual case; practice module is mainly based on the above theoretical research.The Kano questionnaire survey is written according the law of Peak-End rule. And the expectedand the charmproperties can be extracted from the questionnaire survey,which are used to design mobile phonelottery applicationwhere user experience as the center.The application can beanalysedthrough the data on-line.The research of the mobile lottery applicationis based on the law of Peak-End rule inthe perspective of the user experience, and the application is designedfor theuser needs, which make users ownbetter user experience. To some extent, it promote the development ofthe lottery industry in the mobile Internet, and make it enter the mature period.