Development Study Of China’s Urban Community Newspapers

Community Newspaper as new industry of Chinese newspaper,hasbecome a hot topic in the academia and industry eager to explore inrecent years. In the embryonic stages of Chinese urban communities facemany reported problems to be solved, the paper reported that the choiceof Chinese urban community with a study certain practical significanceand academic-looking.In the search for Chinese urban community development modeluniversality reported large research background, this paper usesempirical analysis to investigate the following questions: First, how todefine the meaning of Chinese urban community newspaper; secondly,to determine the impact of urban development community newspaper themain factors; Finally, the actual newspaper report summarizes the mainissues facing the development of urban communities and proposeoptimization strategies. In order to find answers to these questions, thepaper system combing through the existing literature the overall status ofthe development of urban community newspaper at home and abroad,while the way field research report on the development of Shanghai andthe Shanghai Urban Community " Community Morning " empiricalin-depth system analysis.The study found that the development of the Western communitynewspaper produced soil, there are fundamental differences in terms of the formation of the system as well as newspapers and other subjects,Chinese urban community newspaper refers to the community ofnation-building from top to bottom as the background, the initiation ofcommunication to spread Focus on public the transition period in order toprovide regional information information services community residentsfor the purpose of relying on urban community development and havegreat market space where tabloids. Urban community developmentmodel of the existing domestic main districts reported/street townrunning the model, the government and the newspaper group organizedpattern Newspaper Group and corporate organized pattern NewspaperGroup self-mode four. Including economic, demographic, political andsocial culture, media self-development strategies are the main factorsaffecting the development of urban community newspaper. At present,the domestic community newspaper facing development path is not clear,viscous, and because of lack of advertisers reported net fusionapproached insufficient waste generated by the platform, and many othercommon problems.one thousand one thousand Hamlet, urban communities reportedthe same community with its own characteristics due to different shapes.In this study do not think there is a consistent pattern of urbandevelopment community newspaper, but its development should followfrom Community Edition to the universal law of development of the community newspaper, reported that the country should be careful topromote urban communities in the comprehensive consideration ofvarious factors premise. Shanghai development experience and"community Morning " has a wide range of reference. China shouldgradually optimize future development of the city by improving thecommunity newspaper " News Network " media integration system,improve the distribution system as well as with flexible ad managementsystem.