The Mobile Video Application To The Diverse Needs Interface Design On Methond Of Goal-directed Design

With the strong development of mobile Internet and mobile terminal functions,making smart phones become the main tool for people to work and daily life. Thedefinition of mobile phone has been far exceeded the meaning of the communication tools,instead is smart product designed to meet the diverse needs of users. Smartphone’s mediaefficacy is particularly evident in the information age. You can say that smart phones havebecome newspapers, radio, television, computer after the "fifth media." The popularityof smartphones create a platform for third-party applications of mobile phones. Variousmobile phone apps have occupied people ‘s fragmentation of time and bring a lot of joy topeople’s lives. Mobile video category APP based on its strong entertainment, richinformation，combination of smart phones itself advantages of convenience，has becomethe most watched mobile multimedia applications. At present, a wide variety of mobilevideo applications on the market, but most applications are based on the content providedon the video itself and the homogeneity is serious. They can not form their owncharacteristics, each video application has a high degree of overlap of users. Single videoapplication’s user viscosity is low. The fundamental reason is that mobile videoapplications do not meet the diverse needs of users.The report took the diverse needs of users as a starting point and orderd Baidu Video"buy tickets to see the movie" channel for the carrier, through the analysis of theinteraction design elements mobile video applications, converted the diverse needs ofusers to the contents of the destination interface and interface design goals, combined withthe analysis summarized mobile video application design principles to guide the designpractice Baidu video “buy tickets to see the movie”channels design, made the finalproduct interface design meet the diverse needs of users.