Research Of Propagation Path Of Xi’an Urban Civilization

Urban civilization is a complex concept city civilization, is the social civilization, social harmonyin the city this specific field special image and concrete. All have important significance to spreadthe city civilization progress progress and social development of the city. From the communicationflow of view, study on city civilization communication is the main communication subject,communication channels, communication object, communication, communication context fivespecific areas. This paper studies on the spread of the spread of civilization of city under the viewof learning, the elements of communication are analyzed, and then design the effectivepropagation path in the specific context.City Culture in Xi’an city as the research object, the purpose is to study, aims to analyze the pathof construction, city civilization spreading, Xi’an city civilization communication strategy andconcrete. The communication function of communication theory, the theory of agenda setting, theuse and choice theory, audience analysis theory, cultivation theory, the spiral of silence theory,communication theory, analysis and information content method, the existing data analysis, thetwo method, examples of social communication specific relevant concepts and theories of citycivilization study, research methods and research of Xi’an communication. The content mainlyaround the city civilization connotation, city culture communication path, Xi’an city civilization,Xi’an city culture conditions and present situation as well as the Xi’an city civilizationcommunication path design aspects. The main research achievements are:1，Based on the sociology, political science, management science knowledge, by the definition ofsocial civilization and city civilization, social civilization is mainly composed of materialcivilization and spiritual civilization is composed of two parts, both are indispensable. To clarifythe city civilization and the social civilization is the relationship between containing and beingcontained, but influence each other, and the city civilization also includes material civilization andspiritual civilization.,2，Analysis of communication under the guidance of the theory of city civilization communication,the development of city civilization cannot do without communication, and realize the city civilization communication design is the propagation path of the spreading of the path, and usingthe theories of communication to the city of the spread of the care of narrative.3，Xi’an city rich civilization, under the socialist core value system, the profound connotation oftraditional culture, while both the spirit of the times and certain innovation spirit, humanism,democracy and the rule of law spirit.,4，Xi’an City, analysis of the current city civilization spread of SWOT, including the historicalheritage resources, religious influence, population structure, ideological and moral status,educational status, economic environment, technological civilization status, policy correspondingaspects, analyzes the relatively comprehensive.5，The combination of theory and practice, the city civilization dissemination of Xi’an city toprovide the corresponding propagation path has three large categories of main design, namely thegovernment leading type, media oriented and citizen interaction. The city civilizationcommunication strategy design2014, Xi’an city as an example, to provide the reference andthinking for the mentioned theory.The innovation of this paper lies in:1, using communication theory and sociology, CityEnvironmental Science blending discipline theory system, more comprehensive and in-depthanalysis and design of city civilization communication;2, using the SWOT analysis framework,analysis of city civilization spread of Xi’an city conditions and current situation, combined withthe specific case of Datang Furong Park, analyzes the advantages and disadvantages;3, putforward city culture is mainly divided into the government, media, the public leading leading threemain types, and according to the reality of Xi’an City, the population and the resource of the twolayered into the concrete strategy design.