| The development of smart phone, tablet PC and other mobile device hardwaretechnology made the application can be taken anytime and anywhere, Manytraditional PC application had be transplanted on mobile,and traditional e-commercehas been holding on this precious field. This article based on user experience (UX)design theory, studying on the top three user downloads of mobile e-commerce appswith questionnaire, eye moving experience, user observation and other methods.Summary the design principle, design processes, design method of mobilee-commerce client interface design based on user experience, which based on thesestudies. At last, through the design practice of phone application of maternal and childproducts shopping guide mobile e-commerce APP-Baby tao that based on Androidplatform. This design practice processes contain prophase like market research, usergroup research, data analysis, need analysis, product positioning, user scenariosimulation; and mid-phase design processes like information architecture, sketching,paper prototype test, wireframe, key visual and high-fidelity prototypes; and latephase processes contain testing interactive high-fidelity prototypes, analyzing theresults of testing, adjusting the design and so on, through this design practices canstrengthen the practice application of theory and demonstrate it. Finally, the authorcombines the results of theory study and design practice to make a general treatise,meanwhile, the author also prospects the future development and location of mobilee-commerce--the converge of social serve and e-commerce. |