Research On The "Cloud-Communication"Mechanism Of "We-media" Network Radio

With the advent of the Internet era, the new media representing mobile phone, network began to prevail, cause a certain impact on the traditional media.The traditional media began its reform and seek cooperation with new media, then began the media fusion. In such a context, network broadcasting station quickly attracted a large number of audience with its active listening, a rich program form, strong interactivity and professional radio sources. For a time, the various network radio emerge in an endless stream. Cloud-Communication created a new situation of media communication. Mobile phone, flat, the car radio and mobile terminal began to break the traditional broadcast networks which relying on the network. With its more strongly associated, instant, It points out a new road for the plight of the network radio, that is We-media Network Radio.Cloud-Communication is based on a large number of reforming on network communication, cloud computing, cloud storage, cloud based services, which achieve the organic combination of interpersonal communication, group communication, organizational communication and mass communication. We-media network Radio use the mobile phone, tablet and cloud terminal as a tool, the cloud services as the media, the cloud computing as platform, to achieve user’s point-to-point data exchanging and sharing.We-media network Radio based on the "Cloud-Communication ", there are great changes in the mode of dissemination. We-media and cloud technology in the field of broadcasting application at home and abroad have a considerable part of literature, but many are limited to the technical level, not to combine it with network broadcast. In this paper, taking the era of mobile Internet " Cloud-Communication " as the background, Five W model as the theory, analyzes We-media network Radio mechanism of "Cloud-Communication". Through the analysis, we can see we-media network radio are different degrees of change in several communication subject, communication mode, communication content, communication effects after accepting the cloud technology. It starts a personalized, interactive, instant radio development of national DIY. Although the development of the We-media network Radio has certain limitation, the direction of development is good. In the future, with the development of network technology, WIFI,3G,4G network gradually achieve comprehensive coverage, We-media network Radio will be full of new vitality, achieve long-term development in the mobile Internet era.