Microblog Credibility Research Of Information Processing Psychology Orientation

Before the credibility of the study, most of the scholars from theperspective of information source, information, and channel, usually in theindividual in isolation from the point of view of examining howindividuals to judge the channels of information source, information andcredibility, without considering the audience how under the influence ofreference groups. Therefore, this paper studies the credibility ofmicroblogging introduced when the reference group theory, elaborationlikelihood model, and with an objective measurement of the eye tracker tocapture the audience’s eye movement information, you can see how theaudience accepts it and judge information a process, the audience whetherthey are reference group influence, and to observe whether these factorsare associated microblogging credibility evaluation by analyzing eyemovements, fixation duration, frequency of visual attention behavioralindicators, objective directly reflects user behavior, revealing people in themicroblogging page browsing, visual search of the psychological processesand laws.By combining theoretical and experimental study to observe howthe audience attention microblogging source and content? How to make amicroblogging credibility judgments? How was the audience ofinformation processing? What influences?...