Research On Network Professional Consultation Platform For Women’s Clothing Collocation Recommendation

With the development of network information technology, clothing electronic commerce become a kind of brand-new sales channels for the unique advantage. In recent years, the number of clothing online marketing and sales have a substantial growth, clothing network marketing has become the seller a wise investment and consumer an inevitable choice for its convenient services and relatively low cost. But due to the individualized service requirement improved when consumer buying clothes online and the shortages existing in clothing electronic commerce, it hinders the development speed of clothing E-commerce. Through the survey we can found that a lot of clothing customers bought online, due to they do not know whether the clothing suitable for their own body characteristics or how to match with other clothing, thus blindly bought many idle clothing, improve the clothing wearing cost, and consumers waste most of their time on the clothing that isn’t suitable for their own personality, this kind of purchasing efficiency is too low. In view of this problem, this paper puts forward that by using the present internet and computer software technology, software the first-class clothing collocation expertise professional knowledge and clothing apparel compatibility theoretical knowledge, building a professional clothing collocation platform on the marketing terminals to solve the problem that consumers buying online to provide a special service so as to promote the development of clothing electronic commerce.This topic first inspection of a large number of references summed up the clothing compatibility factors and in the light of the research content makes an interview with experts. Then based on these factors designed questionnaire, and making data analysis of the questionnaire, it is concluded that the urgent requirement of the service which consumers pay more attention to and the influence of the collocation effect factors, provides reference and basis for expert system in the recommended clothing for the degree of each factor proportion. Considering the particularity of the clothing pattern, adopt the interactive genetic algorithm to encode the clothing pattern in the construction of the database, through the interactive genetic algorithm of subjective evaluation as an individual fitness assignment basis to ensure that the platform is professional. At last, analyze the related technical support platform needed and platform model of the interface. The platform work service principle is:in the expert system of professional clothing collocation division analysis clothes style of relevant material and put these information form in database and knowledge base, the customer login the platform after related color shape and body type testing, the expert system according to the customer’s information search database can show the characteristics of individual consumers clothing material and related collocation in turn display with image to a complete explanation to each set of collocation that collocation expertise afforded.This article by making a research on clothing color, human body, clothing accessories, and other influence factors of clothing compatibility effect, establish personal characteristics of clothing collocation consulting platform, thus for clothing sales network provides the high quality personalized service. The platform is not only to provide consumers personalized clothing collocation proposals, and also provided a guarantee for the benign development of apparel e-commerce, has a certain research value and practical significance.