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The Analysis And Research Upon Best Seller Of Fictions In The Last Decade In China

Posted on:2013-08-22Degree:MasterType:Thesis
Country:ChinaCandidate:L YangFull Text:PDF
GTID:2298330362964097Subject:Communication
Abstract/Summary:PDF Full Text Request
Since the reform and opening up,with the deepening of economic reform in themarket,China’s publishing industry is gradually incorporated into the market economysystem.The best-selling book after the market has gone through10years of development,butalso formed its own operating mechanism and characteristics.For the best-selling book offiction,business,entertainment has become the most significant features of the role ofeducation of the literature cultivates the mind gradually weaken.The pursuit of commercialinterests or socio-cultural significance of the fictional best-selling book is regarded as realliterature,has been the most contentious issue.The first fiction bestseller for under markent economy conditions,the concept ofinterpretation of the system,the course of development of the fiction bestseller in China andcultural backgrounds,then the characteristics of the best-selling book of fiction in recent tenyears analysis and systematic classification,market characteristics,topic selection and designfeatures and marketing methods were summarized and analyzed,a rational understanding ofthe negative impact of the fiction bestseller,explore ways and means of the fiction bestseller tothe long off.This article sought through a summary of the best-selling book of fiction in nearlya decade combing a rational understanding of the advantages and disadvantages to thebest-selling book in the development process,to explore the road of rapid development infavor of the fiction bestseller.
Keywords/Search Tags:fictional bestseller, topic planned, marketing, long-selling book
PDF Full Text Request
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