Hefei Profit Badminton Venue Operators Present Situation And Development

With the rapid development of our social economy and people’s living standard is increasing day by day, the life of people idea, great changes have taken place in sports has gradually become an integral part of people life, people’s fitness consciousness gradually enhanced, to participate in the enthusiasm of sports fitness activities more and more is also high. The diversification of fitness way, good fitness atmosphere, promote the fitness better extensively developed, and the interesting badminton sport, and graceful, and body all aspects are in the process of sport exercise, combined with the badminton sports belong to netting without physical contact and interesting features, loved by the masses, and become one of the preferred project of the mass fitness. With the participation of the masses is higher and higher, simple facilities already can’t satisfy people’s needs, and public fitness places such as provincial stadium limited space, in order to meet the demand of the development of market economy and people’s fitness, with private business profit for the purpose of nonprofit arena become the product of market economy, and in recent years the for-profit badminton venue both in quantity and the environment have a leap-forward development.Hefei is the capital city of An Hui province, is the province’s political, economic, education, finance, science and technology center, located in An Hui province is the central, with people important location advantage, linking the north and south. As economic conditions improve year by year, the people to pursue high quality life more and more, and sports fitness demand values change happened, the rise of the national badminton boom environment background, Hefei mass badminton also in fast development. Hefei is an economical more developed city in China and its development of for-profit badminton venue and the development of the national most medium-sized city badminton venue for-profit status has great similarities. Study of Hefei nonprofit badminton venue, not only for the other for-profit badminton venue play the part of demonstration role for the development of small and medium-sized cities, also can for our other for-profit badminton venue to provide reference for the development of medium-sized cities.In this paper, using literature method, questionnaire survey method, interview method, mathematical statistics and other methods of Hefei 10 for-profit badminton hall management present situation, and based on a questionnaire survey of the 300 consumers, to find problem in Hefei badminton hall for-profit business, put forward the corresponding countermeasures. From the investigation and study, Hefei for-profit badminton hall makes up for the insufficiency of public sports facilities, implementation for the national fitness program, promote the sports development has played a positive role. But, because of the large scope face many lovers, there is still a lot to be desired in the process of operation. Research conclusion as follows:1. Hefei badminton hall for-profit operators degree is given priority to with specialized, undergraduate course; Among them, the operator is given priority to with non-professional sports professional; Operator is lack of marketing theory foundation, the lack of management knowledge, there are nearly 90% did not take part in the market operation and management and related knowledge training. 2. Hefei for-profit badminton which layout is reasonable; Arena is given priority to with medium scale; The arena of hardware facilities can meet minimum essential requirements, but the overall hardware facilities and standard has certain disparity; Site do not match the charge standard price in different period, which is a standard with morning, afternoon, evening time-sharing charging primarily. 3. Consumers monthly average consumption is in 500 yuan the following, 57.89% of consumers think site cost is higher, but the majority of consumers could afford to badminton sports consumption and felt worth; Customers booking site way is given priority to with telephone booking and the scene looking for; Consumers to badminton hall to exercise the motives of the diversity, mainly to keep fit; Consumer choice arena considerations, the choice of the arena in geographical location as the main factors accounted for most; Restricting factors of consumer spending is relatively complex, including the number of termination due to interest consumption accounted for most. 4. Hefei for-profit badminton hall management problems are: the government rules and regulations is not sound, the administrative department supervision strength is insufficient; Badminton association organize, coordinate and guide missing; Venue management system is not mature; Foreign propaganda is not enough; The coach team construction is not perfect. Business problems are: badminton marketization process is slow; Badminton’s shortage, management project of a single, low degree of chain. 5. Hefei for-profit badminton venue development management countermeasures are: to perfect the government management department cooperation coordination mechanism; Give full play to the role of the badminton association. Improve the management ability of the arena operators; Create a variety of publicity; Optimization of the coach team construction. Cultivate management aspects are: to speed up the badminton market; Advocates the chain-like management and diversified business; Rich market supply, improve and strengthen the construction and utilization of facilities. 6. The mass sport in Hefei is developing rapidly, operators and consumers generally optimistic about the for-profit badminton hall in the future development; Badminton movement greatly welcomed by consumers, most consumers said they would continue badminton.The purpose of this paper is to study the actuality of Hefei nonprofit badminton hall, to better promote the development of the national fitness in Hefei for efei badminton hall for-profit scientific management provide certain reference and the healthy development and social application value.