Research On The Culture Changes In Hui Women’s Consumption Behaviors Under New Media Environment

At the unprecedented speed, modern media has infiltrated nowadays. And the mass media has exerted a subtle influence on people’s knowledge structure, value standards and principles,linguistic behavior and other behaviors in different regions This paper aims at reseasrching the relationship between females’ following in new media and their consumption behaviors among Hui Minority.This paper is divided into five chapetrs. The first chapter introduces the basic conditions of survey.The second chapter analyses the concrete usages in new media for Hui women as well as their preferrences and attitude in the detail media cases. The third chapter presents the womens’ current consumption status both in material and spiritual. And the influences and new behaviors in consumption following new media is also be showed on this chapter. The fourth and fifth chapters,based on mass of surveys and figures, theoretically concentrate on analysing the characteristics of consumption behaviors’ change among those women and the new problems showed on this process. The solutions and suggestions connected with those new problems are be put forward in these two chapters.Comprehensively and systematicly,this paper reflects the mutiple influences of mass media to women in Hui Minority,and explores the double functions of new media in the development of Hui area.In this paper,the importance of new media in the changing of consumption culture and the development of national societies in Hui area can be presented clearly.In addition,this paper also provides concrete suggestions in the policy formulation of harmonious developments for relevant departments in minority areas, and some suggestions can be referred to promote the minority media’s development in those areas.