Satisfaction Research About The "Healthy Run" Participants Of The Shanghai Public Sports League

The “Healthy Run” competition of the Shanghai Public Sports League refers to the running competition within the range between 6 to 10 kilometers for all the citizens in Shanghai. It aims at the voluntary participation of citizens to achieve health promotion.In recent years, with the boom of healthy run, the focus on healthy run, the demand for healthy run competition and the number of the participants has been remarkably increased, the market of healthy run competition is in short supply. However, the problems of the events management and organization are also becoming more and more obvious. Based on the condition above, this thesis will conduct a study on events management and organization satisfaction from the perspective of participants, through which we could further improve the management level, enhance the participant satisfaction, promote the healthy development of the healthy run competition of the Shanghai Public Sports League in the long run.The participant satisfaction research about the events management and organization in this thesis is carried out through documents, questionnaire surveys, interviews and field work in both qualitative and quantitative methods. The conclusions are as follows:First of all, there are much more men than women in the participant group. Most of the participants are corporate staffs or students. The education level of more than 70 percent of the participants is bachelor degree or above. In a word, the participants of the healthy run competition exhibit the characteristic of highly educated and young.Secondly, first-time participants account for 56.99 percent of all the participants. The top three information sources of the event registration are Internet, others’ recommendation and notification from company.Thirdly, the participants are generally satisfied with the management and organization. They are satisfied with three dimensions as facilities, security work and the staff. The only aspect they are dissatisfied with is event operation.Fourthly, the main problems of the Shanghai Public Sports League management and organization are the overcharge of some sport events, poor competition atmosphere, poor practicability of event equipment, the lack of portable toilet and disordered sports event environment respectively.Last, the solutions to further improve the healthy run participant satisfaction of Shanghai Public Sports League: Standardize the registration fee and charge the special participant group preferentially; Reinforce regulation on the event equipment in order to ensure practicability; Highlight the theme of the competition and enrich the route planning to create a good sports atmosphere; Establish the relevant criteria to provide a more humanized service; Strengthen controls over venue staffs and maintain event order to guarantee the safety of all the event participant.