Study Of China Dragon Boat Event Present Situation And Development Proposal

The dragon boat sport is an important traditional sport in our country. It is an item that combines the traditional culture, history and sport in China. In recent years, with the rapidly development of social economy, the domestic dragon boat event is carried out in full swing. The dragon boat event has become a development trend of the market. Through the standard competition market behavior, the formation of good dragon boat market order, not only can promote the healthy development of good dragon boat event, can obtain economic benefits from the event. However, there are still many problems in the current market situation of China’s dragon boat event. So this paper based on a comprehensive analysis of the status of dragon boat event market, provide a theoretical basis for dragon boat event market in the future to better development direction.Research methods: This paper through the literature material method, the logical analysis method, expert interview method, questionnaire survey method and mathematical statistics method, taking the dragon boat competition market of our country as the research object, focusing on dragon boat event competition market, media market, ticket market, sponsorship market, franchise manufactured goods market and talent market status in research.Research conclusions:(a) The overall size of the dragon boat event in China continues to grow, gradually formed a systematic competition system, however, although the number of events growing, but the real influence of brand competition is relationless;(b) Chinese dragon boat event still held by the government and social forces to help run the game;(c) The number of China dragon boat tournament increased year by year, which lays a solid foundation for the future development of dragon boat event market;(d) Chinese dragon boat event ticket sales less and less. So it should be developed;(e) The development of merchandise of Chinese dragon boat is lack of unified management, most of them sell by local enterprises;(f) China dragon boat event sponsorship amount increased slowly, but it lack of long-term stability of the sponsors;(g) The dragon boat event broadcast has involved many areas, but entirely broadcast revenues is low;(h) Dragon boat athletes appeared the aging problem, coaches professional is not strong, lack of young talents;(i) Dragon boat club is in the initial stage, less number, small scale. In the future it will be more professionalization.Research suggestions:(a) Improving the quality of dragon boat event brand is important;(b) Promoting the government and society to hold the event, and make dragon boat event market in order to make the market operation more fair, standardized and orderly;(c) Let more and more people love participating in dragon boat event;(d) Taking the form of selling tickets dragon boat diversification, and improving the tickets income;(e) Dragon boat merchandise sales market will be standard, to making consumers are willing to buy the product, and sales revenue will be increased;(f) Government should broaden sponsored sources, focusing on maintaining long-term cooperation sponsors;(g) The dragon boat should cooperate with the media, multi-channel transfer TV rights;(h) Strengthening the dragon boat reserve young talents cultivating, we should improve the quality of athletes and coaches;(i) In the future, dragon boat will develop to the direction of the club.