The Study Online Game Webcast Platform Interactive Ritual

With the proposal and implementation of the strategy of "broadband china", the network becomes much better than before, and the improvement of network speeded up the development of online video industry. The amount of online video user becomes more and more huge. As a result, webcast platform arose, and exploited a new way for the propagation and development of E-sports. And e-sports cast becomes more and more popular. Twitch, a popular foreign online video platform focused on e-sports, attracted large amount of users and funding in a short time period. Webcast platforms in the country develop rapidly in recent years. Until now, domestic webcast platforms have attracted countless users. And the competition beyond our imagination. So the construction of a sticky relationship between users and platforms is urgent.The reactive behaviors model of webcast platform users is familiar with the theory of "interaction ritual chain" of emotions sociology proposed by American scholar Collins. Collins thinks all the human behaviors are powered by emotions, and exchange resources in the ritual market, then access deeper emotional experience to complete the construction of identity. According to the theory, the essay discussed the interaction ritual of webcast platform deeply aiming to find out the key elements in the construction of a sticky relationship between users and platforms. The paper chose "Douyu TV" as a specific subject, analyzed the platform in three aspect:platform, user, TV host, summarized the interactive behaviors of the platform users. The emotions of the users and the changes of emotion energy were found out by digging the text emotions. The paper also studied deep on the cause of the production of emotion energy and discussed the key elements in the construction of sticky user relationship by interview.This paper discussed the e-sports webcast platform intensively, and found out that the gain of "emotion energy" is the fundamental motivation of the users’ interactive behaviors. The paper visualized the emotion produced in the reactive behaviors and found out four aspects in the process:the use of symbol and slang, the style of the host, the progress of the game and the use of virtual tools. Ultimately, all of these becomes a sense of belonging, emotion atmosphere, collaborative focus and symbolic capital. They all motivated the user gain the maximum emotion energy and produce sustainable interactive behaviors. Finally, the paper studied and summarized the elements in the construction of sticky relationship between users of game casting platform deeply by deep interview combined with the reasons of the produce of emotion energy discussed above.