| In this paper, published 16 years (2000-2015) NewsChina reports of sports as the research object, to the content of reports for the modeled. By using the methods of literature, text analysis, case analysis and interview, a comprehensive analysis, classification and analysis of the content of sports reports in China News weekly. The author studies the author of the sports report, the focus of the planning report, the genre of the special subject criticism, the style of the narrative discourse, and the philosophical speculation, the report concept and so on.Sports is an important aspect of the field of human social activities, to a certain extent, sports is a microcosm of the overall development of the country. NewsChina due to the depth of coverage, the connotation behind the news facts, reveal the law of development of things. Therefore, the study of the NewsChina sports report is significant. Trying to peep stuck "Sports" the representative of China’s cultural soft power symbol, in a national level news weekly for gravity and trajectory of development and explore the reporting rules, summarize the characteristics of the report.The research process of this paper is divided into the following stages, the first is the NewsChina overview, analysis of its media characteristics, audience positioning, development process and the characteristics of different stages. Followed by analysis and discuss the features of sports reports, including sports, the authors report and propagation characteristics analysis and society from the perspective of multiple reports research contents, sports report project statistics and key sports analysis, featured on the cover and comment on the report form analysis, make the best use of figures reports reported strategy research. And its sports news language text and layout of the text content analysis, and finally come to the conclusion and recommendations.The study found that:NewsChina coverage of sports in the depth of the main, and more from a social perspective to interpret the phenomenon of sports, the content of the report, and highlight the sports news reports. Following the Olympic cycle, chasing hot sports events and sports events, the three major goals as the main reporting project. At the same time, NewsChina sports reports with more rhetoric, so the formation of a unique and there is recognition of the sports report writing style.Finally, for the NewsChina sports report provides some feasible suggestions, NewsChina should be retention and pay attention to the "Sports" section, increase attention to sports theme, strengthening the depth of sports reports. In the traditional paper media declining, the new media rapid development of the new situation, the sports news reporter’s professional and sports news depth reports as a competitive advantage, to seize and broaden the audience. And look forward to the development of the same type of publication to seek the maximum space and possibilities. |
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