The Research On Development Strategy Of Vocational Education Business In SY Hospital Nursing School

With the national reform of vocational education requirements increasingly strengthened, vocational education system reform is imperative, China is strongly supporting the private vocational education, forming the multi-level education pattern of the government run schools, nursing school vocational education faced competition in business development environment is becoming increasingly fierce.Under this background, SY nursing school want to break through the predicament, and create excellent performance, its management must evaluation internal and external environment condition of nursing school, comprehensively analyze hospital nursing school vocational education business facing opportunities and challenges, combine with the internal strengths and weaknesses of hospital and school and in dynamic changes of internal and external environment, develop business development strategies with characteristics of nursing vocational education.This paper take SY nursing school as an example. First of all, analysed the current situation of nursing occupation education business, summed up the existing problems in the education of nursing occupation. Secondly, Applied PEST analysis model to analyse the macro environment of the SY nursing vocational education, used SWOT analysis tool to analyze the advantage, disadvantage and opportunity of the nursing vocational education industry development environment, adopted Michael Porter’s five forces model to dissect SY nursing school in the vocational education industry’s main competitors, and used Michael Porter’s value chain model to analysis the key link of creating business value of nursing vocational education.Thirdly, the Ansoff matrix theory as a guide, synthesized analysis results about target marketing strategy and SWOT matrix,combined with SY nursing school vocational education internal development status and changes in the external environment brought opportunities and threats, and put forward the SY nursing school vocational education SO strategy, and had three main strategies conducive to the development of SY nursing school vocational education business:market penetration strategy, new business development strategy and new market development strategy. Finally, proposed SY nursing vocational education business development strategy implementation and safeguard measures from of the seven strategies of service marketing.Strategic management theory as a guide, combined with a variety of strategic analysis tools of SY nursing school of internal and external environment of scientific analysis, and then concluded SY nursing vocational education business development strategies.These strategies will be able to further enhance the influence of nursing school in nursing vocational education industry and the vocational education field, improve hospital in clinical, teaching, research and other aspects of all-round development,and provide certain reference to other hospital departments of business development and service marketing.