Study On The Evaluation And Guidance Of Cultural Consumption Of Urban Residents In Fujian Province

With the sustained and healthy development of China’s economy and the steady and rapid growth of people’s income, rich spiritual and cultural life has become more and more eager for people. Cultural consumption has increasingly become an important part of the consumption of residents. The fundamental difference between humans and animals is that people have a sense. People’s behavior is controlled and decided by subjective consciousness. How people will carry out cultural consumption, as well as the content of cultural consumption are all guided by Cultural consumption view.So strengthening the study and guide in Cultural consumption view is an important measure to promote the healthy development of the cultural consumption.This thesis is guided by the theory of Marx doctrine, with the socialist core values as the standard. This article by using literature research method, Integration method, field survey method, combination of qualitative and quantitative methods, to find an effective way to guide urban residents in Fujian Cultural Consumption views. This article is largely divided into seven parts.The first part is introduction. Describe the background, Practical and theoretical significance in studying the view of cultural consumption in Fujian Province. Brief summary the domestic and foreign research present situation and existing problems. And define the related concepts and explain the main theoretical basis. The second part is the significance of the scientific concept of cultural consumption to the social development of Fujian. The third part, Through the five aspects of cultural consumption environment, consumer satisfaction, cultural consumption willingness, cultural consumption level, cultural consumption capacity, compare between Fujian province and other provinces in the cultural consumption. And through the analysis of the development of Fujian province in recent ten years, the development of various aspects of cultural consumption, to carry out the analysis of the cultural consumption of urban residents in Fujian Province. The fourth part mainly analyzes the problems and causes of the cultural consumption concept in Fujian province. The fifth part, mainly discusses Fujian culture consumption concept to guide the advantages, mainly from the advantages of cultural construction, social and economic development, residents’ idea and cultural consumption policy oriented four aspects launches the elaboration. The sixth part is the focus and innovation----put forward the Countermeasures of cultural consumption in Fujian Province health guide. The seventh part is the conclusion, summarizes the full text, and the subsequent research prospects.