Research On The Development Strategy Of HX Educational Technology Company

K12 online education market forms a large and fast-growing market under the background of education information construction. It attracts more and more production factors to enter this area. However, complex industry situation and fierce market competition lead to series of operation failures, which mainly came from lagged development strategy, in this field. Therefore, it is necessary to apply deep research on development strategy of K12 online education companies. Taking HX Company as research object, this paper tried to discuss its development situation from both internal and external environmental. Strategic management theories and tools were used to find its development and implementation methods.Firstly, related tools and models, including PEST, SWOT, EFE and IFE, were used to describe the development environment of HX Company. HX Company is faced with plenty of development chances as well as real threats due to business model, fierce competition and complex user habits. It is necessary for HX Company to seize market opportunities by fulfilling its own advantages as well as reverse weaknesses through optimal resource configuration. This part laid powerful theoretical and practical foundation for further discussion of enterprise development strategic planning.Secondly, the overall planning of HX Company’s development strategy was generally formulated from different view of principle, orientation, and goal and evaluation system. In the formulation of development strategy, HX companies should choose development strategy as "spade husbandry, layer-by-layer winding and covering whole industry chain" from forward-looking, reality, unity principle and persistence looking. Its corporate vision could be described as becoming K12 group tutoring expert and professional K12 education driver with help of overall strategy of integration.Finally, implementation suggestions of HX Company’s development strategy were supplied with help of related theories. To ensure the smooth implementation of development strategy, HX Company should strengthened human resource strategy configuration, optimize organization structure, apply risk management, promote technological innovation, strengthen enterprise culture construction and supply safeguards of resource as well as management.