A Research On The Problems And Education Countermeasures Of Consumer Behavior Of High Grade Students In Elementary School

With the height of the economic and social development,nowadays, the consumer is everywhere.Even an elementary school student, also has his own separate consumer behavior. From a macro point of view, consumer education is developed late in China, and not establishes a complete system of consumer education. Theirs basically behave in:the consumer education is not included in the school curriculum, the lacking of consumption teaching materials for elementary school students,also there is not fixed consumer education teachers.What’s more,the research of consumer behavior and education about elementary school students are extremely weak.From the microscopic point of view, with scientific and systematic consumer behavior education is largely absent from older pupils.The consumption knowledge is fragmented but not a system.They are easily misled by factors such as social bad advertising.Thus,the consumer behavior of high-grade elementary school students need to guide urgently.How to guide students with proper,scientific and rational consumer behavior,which is the purpose of this study.The main method of this study is questionnaire survey.Firstly,1000 senior students from five primary schools in five urban districts of Changsha were investigated by questionnaire,which is to explain the current situation of the high school students’ consumption behavior with specific data.According to the survey,although the consumption behavior of high-grade elementary school students has presented some good situation, there are still some problems. Such as:digital consumer behavior:the upper elementary students excessive pursuit of online shopping consumption;heavy material consumption;the ability to identify the site security is not strong.Traditional consumer behavior: lack of planning consumption;consumption with blindness;lack of autonomy of consumption. Aggregation of consumer behavior: excessive enthusiasm for the trend of consumption; excessive enthusiasm in brand consumption;excessive physical competition. Secondly,aiming at the problem of the consumption behavior,from the following aspects to analyze the causes of consumption behavior about high grade elementary school students:students’ self control ability is relatively weak, parents of children consumption education less attention, the lack of appropriate school education, the social bad consumption environmentinfluence.Lastly,putting forward some concrete suggestions on how to properly guide and educate the high grade students of the elementary school:Enhance students’ sense of rational consumption:through self evaluation to identify their own consumption defects,overcome the psychological of blind comparisons,develop awareness of the good habit of consumption;Schools should strengthen the awareness of students’ consumption education:Through the class activities to carry out consumer education, penetration of consumer education in the teaching of various subjects,playing the role of supervision between peer groups and employing social groups for students to guide consumption;Establishing family, social and school linkage education mechanism:teachers should understand the students’ consumption status in a timely manner,parents should pay attention to cultivating students’ quality of thrift, creating a harmonious social consumption environment,using the advantages of the media to broaden the education channels.