A Comparative Research On Sports Culture Of Folk Custom Of Flower Stick Dance And Whip Playing In He Dong Area From The Perspective Of Intangible Culture Heritage

The Yellow River is the cradle of the Chinese nation, is located at the junction of the middle and lower reaches of the Yellow River hedong region, is the cradle of Chinese ancient civilization, Chinese civilization is breeding, growth and development of the important bases. Is located in yuncheng hedong land with its named in the east of Yu Dahe hedong. Hua Gun Wu folk custom and take a whip folk custom is a kind of ancient myths in this unique folk cultural activities.Hua Gun Wu folk custom and take a whip folk custom is a cultural resources to be developed, their value is not only reflected in the sports field, at the same time also has positive significance to promote regional economic development. In the rapid development of tourism industry today, grasp the opportunity to drive the development of local economy. Under the leadership of government departments, encourage the people hedong transformation of the mode of production and living, together with the development of tourism boom, improve the level of hedong people’s material life, so as to develop hedong tourism features, fully promote hedong non-material cultural heritage. At the same time, combining with local jinhou museum and the han dynasty founding fathers travels hou Jin Jiang tomb excavation and the culture of opening to the outside world, hua tuo temple fair and the rise of local orchard advantage spend Hua Gun Wu folk custom and whip folk custom is an organic whole repeatedly with the economic development, carry out rich and colorful hedong sports cultural tourism industry, rely on hedong of guandi temple, pujiu temple, Shun Di mausoleum scenic spot, systematically develop like whip Hua Gun Wu folk and folk customs of local, national outstanding sports tourism activities, hedong folk sports and \ "win-win\" in the development of tourism. The article Hua Gun Wu with flower whip dance sports culture value, the existing problems and development countermeasures, in order to hedong of folk sports culture historical evidence and theoretical reference for the further development.This paper USES literature method, fieldwork method, expert interview, questionnaire investigation, logical analysis, rely on hedong culture as the background, Hua Gun Wu in hedong region and the development of flower whip dance for analysis research. The results of the study are as follows:conclusion 1, the government should enhance to Hua Gun Wu and whip dance attention, increase in capital spending. Small in the face of social attention, less capital investment under the situation of relevant government departments should rethink, strengthen the propaganda of Hua Gun Wu and take a whip dance, enhance their visibility. 2, ages, the young generation should shoulder responsibility. Aging status basic forming, the younger generation should be active, conscious, active shouldering the mission of propaganda and expressing. 3, should make full use of modern information network technology, the opening of a multi-channel media. Shift propaganda model, in the existing publicity media continue to explore new channels of publicity, make the core of the modern network information technology become a mainstream publicity channels. 4, performance, performance should be increased. Form toward diversified development, the number of performances in the premise of quality assurance, expand the scale of performance, increase performance, form a benign circulation patterns. 5, let people change on thought understanding of the folk.People should from the new understanding Hua Gun Wu and whip dance history, know about the folk sports fitness benefits of modern life, and from the cultural perspective,the folk custom in the position in our country has a long history of folk and even the value in the future in the history of the world culture.Advice: 1, change Hua Gun Wu and whip dance of operation mechanism, to cater to the market development. 2, combined with local characteristics, taking the path of the tourism industry. 3, the propaganda way to expand Hua Gun Wu and take a whip dance, its rich cultural connotations.