Research On Marxism Spread In Colleges And Universities Under The Background Of New Media

The report stresses that the party’s 18 in today’s society stick to Marxist ideological forces must adhere to the development of theories of socialism with Chinese characteristics, promote sinicization of Marxism, era, the popular. Only let the students more exposure to learning and mastering of Marxism, understand the scientific theoretical system, with the subtle influence of scientific theory, to make them independent of the formation of Marxist scientific belief. Further in their daily work and life in scientific belief and theory instruction to regulate their behavior. Mobile phones and the Internet media has become a major media in today’s media, especially in the student groups, new media information technology college students has become the most favorite, the most attention of the media way, also is the main source of new information they receive. Therefore, the new media under the background of the spread of Marxism in colleges and universities systematically study has very important significance. this thesis choice under the background of new media spread of Marxism in colleges and universities the subject for research.“New media” refers to the information dissemination form different from traditional media. In the 21 st century, the continuous development of information technology promoted the rapid development of digital, network and so on the carrier, to a certain extent change and affected People’s Daily life. The characteristic of the new media mainly includes: rich blend, highlight the individuality, the spread of the two-way interaction and real-time. Its function has the functions of public opinion, entertainment, culture carrier function, education function and information communication function. Under the background of new media spread of Marxism in colleges and universities is facing many new opportunities, make Marxism spread more rapidly and spread the span of time and space to further expand, the spread of Marxism is a new way different from traditional media. New media for the spread of Marxism in colleges and universities is both opportunity and challenge. Under the new media information content of uncontrolled easy to shake the belief of college students, the complexity of the information environment easily led to the loss of moral standards of the college students, a virtual environment cause various psychological problems. Under the background of new media, the propagation of Marxism is a single transmission form, obsolete method, transmission subject and audience match dislocation, rigid management system lag, hit the mainstream consciousness, produce the problem such as college students belief crisis. New carrier, therefore, must build the spread of Marxism, Marxism education website construction of universities, a solid ideological front, add a new vehicle such as micro letter, broaden the popular transmission channels, cling to instant messaging, improve communication effect, cultivate professional colleges to spread of Marxism, strengthen the cultivation of educators media quality, forming a good all-round education team, cultivating a batch of the network technology professionals, rich communication form and communication channel, transmission process of transformation from theory knowledge to practice, transmitted to conform to the college students’ preferences, transmission channels to achieve more approach and a new path.