| Under the New Media Environment,promote the Popularization of Marxism in colleges and universities is a practical need for consolidating the Marxism Guiding Status.Additionally,critically studying countermeasures and promoting the Popularization of Marxism in colleges and universities in the context of new media can enrich Marxism,be conducive to campus spiritual culture,material culture and institutional culture,and help young generation establish a correct worldview,perspective on life,and values.In fact,this article clearly points out the necessity of popularizing Marxism in colleges and universities which is based on the definition of new media and the concept of the popularization of Marxism in colleges and universities,and by analyzing the existing problems in the popularization of Marxism at universities under the new media environment.For example,the virtual nature of the new media network has shaken the centripetal force of the popularization of Marxism in universities;the lack of new media teams has constrained the effectiveness of Marxism popularization in colleges and universities;the diversification of information in new media has weakened the influence of Marxism popularization in colleges and universities;the fragmentation of new media communications has undermined the systematic nature of Marxism popularization in colleges and universities;the inadequacy of the new media mechanism has increased the risk of Marxism popularization in colleges and universities.Furthermore,this paper proposes five countermeasures to promote the popularization of Marxism in colleges and universities under the new media environment.First,uphold the basic principles of Marxism popularization in colleges,including the tenets guided by Marxist theories,the policies guided by the core values of socialism,and the principles based on new media and cultural laws and regulations.Secondly,improve the primary qualities of the Marxist network dissemination team in universities,including enhancing the political quality,moral quality,and professional quality of the dissemination team.Thirdly,establish Marxism popularization sites in colleges and universities,including actively occupying network construction positions,efficiently establishing a network communication platform,and striving to widen the means of education dissemination.Then,enrich the popularization of Marxism in universities,including publishing school newspapers with the popularity of Marxism,creating a themed website with the popularization of Marxism,and developing a media broadcasting platform with the popularization of Marxism.Finally,improve the Marxist network dissemination mechanism in colleges and universities,including strengthening the quality assurance mechanism,ensuring the stability of the information mechanism,advancing the new media regulatory mechanism,strengthening the role of legal constraints,improving the evaluation mechanism of new media,and improving the effectiveness of online communication.Overall,by proposing the five countermeasures to promote the popularization of Marxism in colleges and universities under the new media environment,this essay provides some useful strategies to boost the popularization of Marxism in colleges and universities. |