| In the wake of rapid developments in Internet and new media, overseas studying industry feels a strong sense of the role in social media which act on business development and innovative service. As the Wechat basic platform APP in TECENT, the powerful functional parts of Wechat public platform includes superiority function not only multiple forms but also regional grouping and point to point information push. By exploring Wechat public platform on the present basis, JJL achieve value-added service, build company’s brand image, optimize inner management system, and then promote operation effect. After Wechat public platform continuously applied and optimized in the JJL’s marketplace, it benefits the information flow swiftly of public platform theme and also brings about plenty of rewards. However, Wechat public platform face several problems in the process of operation, for instance, similar article contents of public account, highly resource frequency, narrow promotion channels, low speed public concern, poor market feedback, deficient expertise operation team and all that.This essay is focused on the practical problems of running Wechat Public Platforms, in perspective of the Wechat Public Platform of JJL Overseas Education Consulting and Service Co. LTD. Problems like the copyright control and protection of the articles shared through Wechat Public platform will be given special consideration. Suggestions and solutions will also be presented. In the background of the nationwide overseas education and its current status of We Media, this essay is conducted with reasonable suggestions in perspectives of Category Service modeling and service functions. The Wechat Public Platform of JJL Overseas Education Consulting and Service Co. LTD will be studied as the case. It is expected that this essay will be of help for the running of the Wechat Public Platform for all overseas education institutions, especially the copyright protection of sharing messages and articles. |
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