Innovation Research Of The Health Management Mechanism Of College Students’ Physical

College students are the future backbone of the motherland, and their physical strength to some extent affected the national social and economic development. In this study, with the background that college students’ physical health has a 27 consecutive years of decline, the author has thought about the phenomenon that the government has repeatedly introduced policies to improve physical health of college students, but their physique has reduced for many years. The author is trying to reform it from the perspective of management mechanism, proposed to build a new Management Mechanism of College Students’ Physical Health combines with government and market to cope with the grim situation of college stud ents’ physical health has many years of decline, and provide new ideas and references to government departments for the decision-making.This study uses the document research, expert investigation, AHP, SWOT and other scientific methods, takes Guangzhou for example to explore the common problems in the current management mechanism of college students’ physical health. It proposes to change oversight mechanisms, promote incentive management and development coordination mechanisms, realize interaction management and establishment of early warning mechanisms, strengthen risk management, and proposes a new idea to build the new Management Mechanism of College Students’ Physical Health by introducing the market mechanisms. It uses the quantitative SWOT analysis to construct the hierarchical model of market-oriented services of the College Students’ physical Health Management. It uses the Expert Choice 11.5 software to process each of the key factors of their comparative data, and gets the result that the Max weights of advantages group is serving a life(0.517), the Max weights of disadvantage group is low visibility( 0.634), the Max weights of opportunity is supported by country policy(0.532), the Max weights of threat group is rules and regulations to be improved(0.540), the sum of the internal key factor weights is 0.648, the sum of the external environmental factors is 1.654. It establishes the coordinate quadrant with(0,0) as the origin, and(0.648,1.654) locate in the first quadrant.Conclusions: First, the intervention of college students’ physical health under government mechanisms is not significant; Second, the college students’ Physical Health Management under the market mechanism is to be developed; Third, the advantages of the new management mechanism of college students’ physical health is highlighted; Fourth,the services markets of college students’ physical health management exists opportunities and threats; Fifth, the situation of health management services intervene in universities is a growing trend.