Research On Influence Factors Of The Digital Reading Of College Students

Reading, heritaging the long-standing and well-established culture,carrying forward the enduring wisdom, purifying the soul of desire for knowledge.However, since entering the digital age, the updating cycle of knowledge has kept shortening and exponential growth, forcing the human to pursuit of more convenient and effective way of obtaining information,which request to update the reading mode.Hence, a new digital reading arises at the historic moment, digital reading, with its own unique advantages favored by readers, providing with the multiple sensory reading experience, guiding people involved into the words and expanding their horizons.Due to its disadvantages, and the poor ability of digital reading, to a certain extent, hampered the development of digital reading.That’s request an effective theory that to reveal the construction law of digitized reading and guide the reading behavior.Based on the time background, this study focuses on realistic contradiction, to explore the influencing factors of digital reading of college students.First, this study a reviews the related research, surveys the status quo, integrated the UTAUT model, and trying from the perspectives of behavior motivation to exploring the factors influencing the effect of digital reading of college students.In addition to, put forward the research model of the influence factors of digital reading of college students.Second, with the aid of SPSS and AMOS, to carry out the empirical investigation to vertify the influence factors. Come to the conclusion: performance expectancy, effort expectancy, digital reading characteristics,and path have a significant impact on reading intentions. Facilitating conditions,digital reading characteristics,reading intentions, have a significant impact on reading behavior.Grade, experience of digital reading have a regulatory impact on digital reading,while gender does not.Third, followed by eye movement research, which targeted on digital reading characteristics.Through a series of experiments come to a conclusion, compared with popular music, light music has the promoting effect of the digital reading of university students;compared with natural light during the afternoon and screen light during evening, natural light during the morning and incandescent light during evening have a better effect of digital reading;the interface design style which is concise, and the design feels slightly works best.Finally,around the influence factors of verification, put forward countermeasures and Suggestions: to improve the performance expectancy of college students, to improve the effort expectancy of college students, to pay attention to cultivating the path of digital reading of college students,maximize play to the advantages of digital reading characteristics.Hope to be able to improve the effect of digital reading, and then to promote the construction of digital reading.Finally, according to the results of empirical and the experimental, respectively from the perspective of from students, colleges and universities, government and the industry, to promote the development of the digital reading of the college students’ Suggestions, in order to guide college students to engage in effective digital reading, and then promote the development of digital reading.