The Data Of Universities In The Age Of We Chat User Acceptance Behavior Of Publicplatform

With the continuous development of mobile Internet technology, new media represented by We Chat becomes more and more popular. We Chat public platform, as a derivative of We C hat, has become a part of many people’s social life. Platforms operated by various colleges an d universities has been widely welcomed between college students after they are launched.Since users of We Chat college public platform are mostly college students, who grasp ne w things fast and have a strong desire for gaining knowledge, the acceptance behavior of audi ences to this platform has its own characteristics. Behavioral research of these audiences can h elp to reveal the flow pattern of We Chat public platform, master user acceptance preferences a nd habits, and thus provide basic guides for operating We Chat public platform.In this paper, the author started from the acceptance behavior of We Chat college public p latform, discussing from different fields like journalism, communication, network dynamics a nd epidemiology. Under the framework of big data, the author used quantitative research meth ods through data mining and analysis, to classify and attribute acceptance behavior.The author analyzed data from three aspects which include user’s subscription behavior, i nformation query behavior and the behavior of reading graphics and text, and built formulas a nd corresponding evaluation system for We Chat public platform’s growth number of users, co ntent and time consumption of information query and the conversion rate of graphics and text information. Especially, the author built the evaluation system for graphics and text informati on with high conversion rate from aspects which include title, text, and encouragement of shar ing.The author used Ucinet 6.0 to draw the user composition structure of We Chat public platform, using the software SPSS to conduct correlation analysis for different variables and g et the corresponding structure formula. At the same time from safety, fusion, support and development of four aspects of We Chat public platform problems faced in the development of platform thinking.