| Learning attitude is a comprehensive evaluation and the intrinsic reaction of learners’ attitudes on learning activities and their constituent elements,it contains cognitive, emotional and behavioral tendencies three parts. Students are the socialist builders and successors, their learning attitudes will not only affect their own learning effectiveness but also affect the social development and progress. Yet contemporary college students’ learning attitude is not optimistic, some students’ learning attitude is impetuous, truancy, cheating on exams etc are quite common.But the optimistic situation has not aroused the community’s enough attention. This requires the academic do further research study on college students’ learning attitude to improve the community’s emphasis on learning attitude.This article contains five parts.The foreword part mainly teases and researches the definition of attitude, learning attitude and learning attitude factors and related theory, then redefine the connotation of learning attitude. This part also analyses and researches the three major theories of learning attitude changes,they are Kelman’s attitude change theory in stages, Hyde’s balance theory and Festinger’s theory of cognitive dissonance. This part also analyses the significance of learning attitude to college students in the final.The second part sorts out and analyzes the results of the questionnaire, objectively masters the situation of the contemporary college students in learning cognition, emotion and learning behavior three aspects.The third part summarizes the main problems of the college students’ learning attitude and analyzes the causes. Problems of the college students’ learning attitude mainly embodied in learning motivation, attitude about exams, learning interest, learning behavior and learning methods five aspects.Then this part analyzes the profound causes behind the each questions.The fourth part puts forward the main measures of learning attitude education to college students. First, carry out the learning education and correct learning motivation; secondly, strengthen the integrity education, reform and improve the system of school evaluation and supervision system; thirdly, take various measures to stimulate interest in learning; fourthly, strengthen and improve the teaching management and supervision system to supervise students’learning interesting; fifth, pay attention to the cultivation of the scientific learning method, improve the self-study consciousness.The fifth part summaries the main content of this study and puts forward the shortcomings of this study and the relevant topics need to be further in-depth discussion. |