Strategic Positioning Of Zhongshan QH Education Group

Strategic positioning is competition in the market to a certain stage in the development of the product, but also many of today’s hot issues of education and training business concern. QH Education Group as the largest private education company of Zhongshan City, to maintain a sustainable, stable and healthy development, we must combine the external competitive environment and QH Education Group ’s own resources, accurately and effectively find yourself in the environment of the quasilocation, and QH Education Group in the future to make valid judgments strategic positioning.This paper first reviews the development course of QH Education Group, a detailed analysis of external environmental factors QH Education Group. Secondly, the study of ideas and structures are described herein. Strategic positioning theory was simple inquiry. Further from the macro and micro external environment and internal environment of market segmentation and competitor angle, combined with the actual situation QH Education Group, using SWOT analysis model opportunities and threats faced by the Group’s external environment and internal environment of the company have the advantage and weaknesses. Finally, GE Model QH Group on the main factors affecting the development of education for detailed investigation and analysis and summary collate and summarize the strategic positioning QH Education Group, and then seek beneficial and effective for QH Education Group’s core business development and strategic positioning marketing strategy identify strategies to arrive at an effective strategic positioning QH Education Group.QH Education Group staff all work together to make QH Education Group built for multi-channel, multi-level, multi-form, diversified pattern of internationalization of private school education group.On this basis, for the group’s spirit, mission, strategy and so a strategic position, and for a subsidiary of a full range of marketing mix strategies, develop appropriate strategic location identification strategy, in order to ensure the smooth implementation of the strategic positioning to ensure QH Education Group invincible in the competition in the education and training industry.For the same type of business start-up training schools started from the Private Education Group provides strategic positioning reference.