Research On The Professional Ability Of Marketing Major In Higher Vocational Colleges

The higher vocational education is an important part in higher education system,the cultivation of the quality of running a school, training goals,talent specifications by social attention from all walks of life together. But with the vocational education development process accelerated,many problem stand out,higher vocational education personnel training mode is not the goals of training and match,to provide high-quality technical talent far failed to achieve the goal of social.Higher vocational colleges to cultivate a good occupation ability of students has become the focus of higher vocational colleges to be differentiated from the ordinary colleges and universities,therefore, this paper focuses on vocational colleges in marketing research expertise career issues.This paper is divided into four parts,the first part of the research background, significance, research ideas and methods to a brief introduction,and then combed the research status of professional competence and related concepts and theoretical basis. The second part of the higher vocational marketing professional competence and quality of research.The third part is to analyze the social needs of our existing marketing industry professionals,the use of functional analysis after marketing division positions vocational capacity analysis.Based on the results of the last survey, points out the necessity to improve the professional competence of students in vocational marketing and specific suggestions on how to enhance and determine training objectives based on the analysis results in higher vocational colleges, vocational colleges hoping to marketing professionals curriculum development to provide advice.