| With the deepening of the reform and opening up and the rapid development of social economy, Shanghai Sports for Fitness has entered the history of the transition period. The lack of Per capita sports ground area and national enthusiasm to participate in fitness shows significant contrast. According to statistics, the main factor of hindering the citizens to participate in sports fitness is the difficult in the comprehensive use of sports venuesThe 18 th Central Committee of the Communist Party of China has approved a decision on Major issues concerning comprehensively deepening reforms. It mentioned to establish a system of public cultural services, construct a coordination mechanism, coordinate the networking of service facilities, promote the standardization and equalization of basic public cultural services, and promote the effective docking between the benefiting Project and the increasing culture demand of people.Therefore, the development of sports information for solving the problem of venues restrict movement can do some guiding roles.Sports information construction in China has a history of more than 10 years and has achieved some results. But compared with the main western developed countries, the scale, level and standard of national sports information exist a big disparity.Insufficient understanding and unefficient operating are two major difficulties which restrict the development of the sports information in China. This study applies the methodology of documentation, case study, comparative study, questionnaires and interviews to study the propagating modes and features of Sports fitness information service platform, the main study object is an inter-platform client end THE GEWARA SPORT, which is a private sports fitness service platform specializes in sports venue online reservation, with a closed O2 O loop. The author analyzed the case study from several different dimensions, such as LBS application, venue resource distribution, target group, propagating mechanism, media coverage and receiver feedback.The study has found that the platform integrates multiple online channels resource, emphasizes on the social function of sport exercise, expands multi-function promotion channels. By doing this, the platform not only nurtures a great number of faithful clients but also attracts many non-sport-fan clients. Meanwhile, during the horizontal comparison of different daily life information service platforms, it has found that sport exercise information service platform draws the least attention and occupies the least number of clients. Despite the short history, there exists many problems such as the intermingled venue quality and the lack of unified backstage technique support.The study also has found that fitness information service platform has a great potential in enhancing the development of mass sports and fitness career. On the current IT tools and platforms building procession,we need to speed up the information service of physical exercise for platform designing, improve the platform’s daily operational and management ability, enhance the front line staffs’ positions platform about service awareness.And on this basis, we need to establish the government’s leading role, enterprise operations and the operation mode from the third party’s supervision. To strengthen the secondary transmission, shape the sports idol in life, pay attention to user’s experience. Strengthen information feedback,integrate and configure the exercise prescription, tapping the potential value in added services, etc. At last, we need to make the fitness information service platform to get a role in each of the sports lovers of life as soon as possible. |
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