The Impact Of Social Network Service On User Intention In The Online Learning Platform

Along with the continuous development of the global network services, social network has become the most popular online service. Whether at work or in life, the ubiquitous social network has become an important channel for the transmission of information, weibo and wechat have been deeply embedded into people’s daily life. As for online education, the constant interactive platform for online education originated from social networks has brought a huge change. Social network in particular has profoundly changed the traditional mode of communication between learners and knowledge, making the learner and online educational resource holders rely more on social networks than ever before for information gathering and sharing.Although in reality, the application of social network in the online education has been partiallypracticed and discussed by researchers, and the Openstudy platform is the success example of the social network and online learning platform combining, but the topic of "how do the factors of social networks effectively influence the online learners’intention to use" is still lacking systematic and empirical studies.Based on above backgroung, regrding the embedded network online learning platform as the research background, taking the user intention of the online learning usres as the object, basing on Technology Acceptance Model(TAM), Information System Satisfaction and User Intention as theoretical framework, taking the Perceived Value and Trust as intermediary variable perception, combining with the usefulness, participatory, responsive and community, sharing, dependent of social networks, characteristics, this paper will build the research model to discuss the influences of social networks on online learners’use intention through the empirical research methods such as questionnaire investigation.This research has the following theoretical and practical contributions. In theory, this research summarizes the4basic futures of the social network, and verifies the relationship between the social network futures and perceived value, trust and use intention of the online learners.In practice, the features of social network has directly or indirectly influence to the user intention on online learing, the influence of the different features of the sacial network on the user’s intention is different, so the online learning management can make the personalized services to attract and maintain users of online learning.