On Research Brand Strategy Of Shenyang Guang Ze Education And Training School

Today Technology and information highly developed, Brand has become occupation of the domestic market, an important tool in the international market. With the improvement of people’s scientific and cultural level, the consumer’s brand awareness is growing. Brand in the minds of consumers becoming more and more high. After China’s accession to the World Trade Organization. Coca-Cola, Nike, Adidas and other famous international brands inroads into China’s market. To domestic enterprises bring a new brand concept. Chinese enterprises in global competition to survive, we must attach importance in a strategic brand building. As the socialist market economic development, education and training needs of people growing more and more diversified.Thus making education and training market by a seller’s market to a buyer’s market, education and training companies in China today are facing unprecedented market opportunity. However, the maturing of the market environment makes the homogenization of education and training market competition intensified. Quality business education and training alone is difficult to win. Build brand, establish a brand personality to become competitive weapon. Brand management has become an education and training strategy. Strategic management are an important component. After the reorganization of Shenyang GuangZe school education and training to the fierce competition in the market in an invincible position, we must attach importance to the brand, increase brand awareness to brand will be placed in strategic management.First, this paper describes the basic meaning of brand strategy, characteristics, structure and basic tools for the implementation of brand strategy. Secondly, education and training in Shenyang Guang Ze internal and external environment in which schools were analyzed, and the analysis of Porter’s five forces model of education and training in Shenyang Guang Ze existing school competitors, potential entrants, substitutes, supply bargaining power supplier, customer bargaining power of the five external forces. Again, through the SWOT matrix Shenyang Guang Ze education and training schools are facing internal strengths and weaknesses and its external opportunities and threats of a standardized analysis.Finally, education and training in Shenyang Guang Ze history and development of schools based on the brand status of proposed education and training in Shenyang Guang Ze several school brand strategy, and strategy development based on these specific measures.