Jilin Manchurian Tiger Basketball Club’s Management Present Situation And Countermeasure Research

Professional sports club is under the commercial management system, along with therapid development of modern enterprises and the development of a high level of competitiontraining and its affiliated products and developed. With the development of professional sportsin China, the main body of professional sports, professional sports club is also increasinglyperfect. Jilin manchurian tiger professional basketball club, as one of the highest professionalbasketball club in jilin province, has representative significance. How to help the jilinmanchurian tiger basketball club get good grades, is the starting point of this article.Therefore, this article from the jilin manchurian tiger professional basketball clubmanagement status quo of the breakthrough point to analysis, through the questionnaire to thejilin manchurian tiger basketball club department setting and framework, organization form,the form of property organization, financing mechanisms of the club, the club’s safeguardmechanism, financial supervision mechanism, training, time management, reserve talentmanagement in the investigation. After analysis found that the jilin manchurian tiger and theNBA professional basketball club development there is a big gap, institutional setting is less,unification management, division of labor is not clear, since2007in terms of functions andpowers belong to private clubs, but there are government officials, the club’s property right isnot clear; After investigation and analysis, the club named investment capital source mainlydepends on enterprises, souvenirs development is insufficient; The club’s managementexperience and qualifications, facilities are relatively perfect, but the financial managementand games retired resettlement problems due to poor management. So in this paper, throughresearch and analysis the following conclusions:First, the jilin manchurian tiger club management department set up detailed enough,there are cross phenomenon of management, jilin manchurian tiger professional basketballclub there is unclear property rights, nobody is unknown, financial management, insufficientsupervision and market potential for development, not form a relatively stable commoditytrading do not match the target market, enterprise and physical culture and sports, seriousshort-term behavior, lack of standardized management system and operational mechanism,etc.Second, the jilin manchurian tiger club sources rely mainly on enterprise name, ticketsand advertising revenue, transfer and commodity market development income less, mainly isthe lack of core team player, and commodity market development caused by inadequate.Transfer of goods market development needs to be strengthened.Third, club management, complete supporting facilities. But there is a problem ofoperation and management, first, the jilin manchurian tiger club financial regulatory hole isbigger, the financial supervision does not reach the designated position lead to the club’sfinancial loss; Second, athletes pay is low, cause loss of players; Third, club funding can’t relyon enterprises, but should also develop the advertising market, commodity market and createmore benefits. Fourth, the clubs should strengthen training times and training time, create moreopportunities. Strengthen retired players introduction, training, transfer, settlement and reservetalent selection problems such as management, sports bureau and the club managers shouldalso be clear their respective responsibilities, establish common development goals.Suggest NBA successful management experience for reference, according to China’sbasketball career development, to establish a reasonable and effective management,department management responsibilities clearly, do their job; Continuously promote thereform of property right system, to realize the clarity of property rights; Strengthen financialsupervision and management department, and establish a disciplinary inspection agencies;Improve athlete’s retirement security system; Expand market development efforts, strengthenthe club’s commercial operation, increase the economic benefits of the club, promote thedevelopment of the club.