The Research Of Ecological Consumption Culture

During the process of Human civilization from agricultural civilization to industrialcivilization, and create incomparably rich wealth at the same time, the ecological unbalance,environmental pollution, resource depletion and other serious ecological environmentproblems. Among them, the human excessive consumption is one of the causes of theecological environment crisis. since the last century, people began to reflect on the pastconsumption patterns, put forward the ecological consumption concept, began to formecological consumption culture. Ecological consumption culture is along with the arrival ofecological civilization and appear a cultural trend and way of life, to discard the traditionalcharacteristics of conspicuous consumption, symbol consumption and so on of consumerismculture, the goal is to guide people to establish healthy consumption concept, build thesustainable consumption view and sustainable development, the construction of ecologicalcivilization, ecological cultural construction and so on all has important theory value andpractical significance.The paper based on the ecological consumption culture as the research subject,systematically expounds the theory and practice of ecological consumption culture, mainlydivides into four parts to elaborate:The first part, the ecological consumption and ecological consumption culture concept is thecore of this topic, and set the two core concepts is the most basic, the primary task of thissubject. This part first of all, from the perspective of the definition of culture, the concept ofecological consumption, ecological culture, and other related content set, the concept offocused on detail of the connotation and characteristics of both the theoretical analysis, forfollow-up study.The second part, elaborated the construction of ecological consumption culture and therelative importance of ecological civilization construction, mainly from the relationshipbetween the ecological consumption culture and ecological culture, ecological consumptionculture and the relationship between the construction of ecological civilization, andecological consumption culture in improving the role of citizens’ ecological moralaccomplishment three aspects demonstrate the importance and necessity of ecologicalconsumption culture building.The third part is analysis of the current ecological consumption culture in China is facing a dilemma. This part mainly introduces the ills of modern consumerism, from the Angle ofreality, explore the modern consumerism behaviors in our daily life and bring the badinfluence of the ecological environment. Analysis of the traditional consumerism culture onthe current ecological consumption culture will cause what kind of impact and the harm,further illustrates the realistic basis of ecological consumption culture.The fourth part, this part based on previous theoretical analysis, regression, ecologicalconsumption culture theory and practice to explore ecological civilization development underthe background of the basic principles of ecological consumption culture building, andconstruction of ecological consumption culture must be dealing with the relation between thefour, again foundation proposes specific path: to construct the ecological consumption cultureshould not only strengthen the ecological consumption culture education, learn from theecological consumption ideas of traditional culture ecological wisdom, and perfect the lawsand regulations and institutions, provide safeguard for the construction of ecologicalconsumption culture. Government, enterprises and the public as the main body, the behaviorof the ecological consumption culture building should always give play to the role ofsubjectivity, the tensile strength of the thrust of the government, the public and theenterprise’s ability to combine.