| Along with the development of science and technology, social progress, women’s social status got gradually improved. From the initial entering society, participating in works, to now more and more women are dissatisfied with their present situation and went into the entrepreneurial area. Their contribution to society is growing. With its unique style and charm, female entrepreneurs show their talent in many leading activities, and they made remarkable achievements.However, in China, there are still many problems of the development of the enterprises which lead by female. Chinese female entrepreneurs is the object of this paper, and then to research their character’s impact on the entrepreneurial process. Through using literature research method and case research method, here we will study the personality traits of the female entrepreneurs of KY-company (foreign trade industry), and analyze the influence of the female entrepreneurs’ personality traits on KY-company’s entrepreneurship. And, by analyzing the influence of female personality traits on KY-company’s entrepreneurship, to find out why these influence exist. Combining KY company situation, putting forward targeted proposals, looking forward to promote the development of KY-company and provide references for other enterprises. |
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