Under The New Media Environment Of Ideological Political Theory Communication Strategy Research

Nowadays, with the develoPment of new media technology, the ideological and Politicaltheory communicators should fully excavate the connotation and value of new mediatechnology, learn to aPPly new media to Promote the dissemination of the ideological andPolitical theory, esPecially imPlement Chairmen Xi’s requirement:“change with situation,govern with situation”, and exPlore ideological and Political theory communication strategyunder the new media environment, which have great theoretical and realistic significance onimProving ideological and Political education in universities.This thesis exPlored the ideological and Political theory communication strategy underthe new media environment with methods of literature research, comParative analysis,multidisciPlinary research. Firstly, there was a discussion on the concePts relative to newmedia, ideological and Political theory communication strategy. Secondly, according tocurrent situation of ideological and Political theory communication under new mediaenvironment, the thesis made an analysis on the situation in the asPects of environmentinfluence factors of communication, needs to imProve communicators’ comPrehensivequality, and diversification trend in college students. Thirdly, clear about the Position ofcommunication, this thesis Put forward the oPtimization of ideological and Political theorycommunication mode under new media environment. On one hand, the communicationcaPacity of communicators should be strengthened. And on the other hand, there should be animProvement on the media literacy of college students. Only the two asPects combinetogether, can ideological and Political theory communication effect works efficiently. Lastly,this thesis exPlored the ideological and Political theory communication strategy under newmedia environment in the asPects of establishing the guiding PrinciPles of ideological andPolitical theory communication strategy, adjusting the mode of ideological and Politicaltheory communication, and increasing the methods of ideological and Political theorycommunication. The thesis Put forward innovation Points, emPhasizing that the uniquecharacteristics and advantages of new media should be fully utilized in order to imProvecommunicators and audiences’ comPrehensive quality.“Big data”,“Cloud Class”,“We-Media”and many other new network and media technology should be used to advancethe ideological and Political theory communication in colleges and universities.