Study On Soft Power Of College Students

The soft power has been attracted widespread attention and introduced to many fieldsto research, since it was been proposed. The21st century is the era of knowledge economy,and it is increasingly competitive. In the modern society, the hard power and soft powertogether constitute the core competitiveness of a person. The people who possess both hardpower and soft power, and can give a full play of them, will be appreciated a talentedperson. The "soft power" is playing an increasingly important role in college students’ life.The people who want to become personal fulfillment, to compete and finally achievecritical success factors, should possess powerful strength of soft power. The strong or weakof the soft power will finally influence the college students’ success.In reality, however, the university and college students tend to ignore the "soft power"training, the academic diplomas, skills, certificates and other "hard power" was regarded tobe of the most important. The soft power of the college students which performanceflawed moral qualities, low professionalism, interpersonal communication skills, hasemotional, utilitarian, blindness and other problems. The way to solve these problems,from the students themselves is concerned, it should fully mobilize the initiative toenhance their overall strength; For the purposes of colleges and universities, shouldstrengthen the education of students, university students and the gradual improvement ofthe soft power of culture system; family, the government and society and so it should befor the overall development of college students, provide a good environment andspace.Therefore, to study the status of college students "soft power" in-depth and toexplore an effective way to improve it, From the students themselves, college, family,government and other social angle is of great and practical significance to strengthen thecontemporary of college students.