The Research Of Operations Management For Lanzhou International Marathon

With continuous development and perfection of market-oriented economy, the influence by our country large-scale sports event’s is also continuously expanding and deepening. Sports events’ effect on economic, society, environment and tourism is becoming more and more obvious, which makes domestic cities compete to hold large-scale sports event to obtain the huge economic and social benefits of competition itself. With the the number of sporting events increased rapidly, it shows theoretical problems such as lack of comparison and lack of practical experience in the sports event operation management at the same time. Most events did not get rid of the traditional game operating modes. Lanzhou international marathon was founded in2011, after three years of development, event operations management level has a large enhance, but in the event management system, market development and competition, setting of project there are a lot of problems, these problems will affect the competition for the long-term development. Aiming at this situation, this paper studies the actuality of lanzhou international marathon operation management, find problems in the process of operation management and seek countermeasures to solve them.In this paper, based on sports events operation management theory, set lanzhou international marathon as the research object, using the method of documentary, field survey and expert interview method from the event management system, operation mechanism, competition organization, market development, news propaganda, comprehensive security and other aspects of the in-depth investigation and the analysis of the system, puts forward following conclusions:On the one hand, as a young competition, its achievements in market development, media cannot be ignored. The influence of this event is expanding and deepening year by year, pulling up the tourism economic development for lanzhou city, having played a very significant role for the city brand building Behind the achievements, compared with the same type excellent games at home and abroad, lanzhou international marathon’s overall competitive level is relatively low, such as in operations management, relations of event management main body is not clear, management system and operational mechanism by traditional event management mode and marketing consciousness and insufficient, the unreasonable project settings, and other detail problems. These problems are the important factors restricting the long-term development of lanzhou international marathon. Therefore, it need game operation manager pay more attention in the process of holding future events.For the analysis of lanzhou international marathon operation management present situation, on the basis of in-depth analysis system, in view of the problems existing in the operation management, this paper puts forward the corresponding countermeasures and Suggestions. First, to clarify the relationship between main body of event management; Second, guided by market demand, increase the intensity of market development; Third, as a whole, to create the event popularity; Fourth, people-oriented, pay attention to the details of the event.