| In the field,each member of society must follow certain rules in order to compete with symbols in it and create valuable symbolic goods through their own strategies.This suggests that the presentation of meaning must take place in a specific context.Viewing marathon events as venues,the specific situation they create can use the symbolism of symbols to build a "city image",thereby achieving the effect of enhancing the image of the city.From the field theory viewpoint,this paper constructs a framework for analyzing the city image of the Lanzhou International Marathon.as the research object,adopts questionnaire survey method and interview method,and analyzes the expressive practice and expression mode of Lanma to build Lanzhou’s city image from the three fields of government,enterprise and citizen from the three core concepts of field theory,which systematically explains the interest appeal of each subject,the allocation of The continual alteration and restructuring of the political arena has resulted in the investment of capital,the formation of regulations,and the practical reasoning of those involved.the competition venue and the public field,Lanma finally has a comprehensive and three-dimensional impact on the image of Lanzhou city.In this paper,the theoretical analysis framework is established based on the field theory,and the stratification and dimension of city image are proposed.Different symbols are used to analyze in what aspects Lanma constructs the refined city image and what kind of influence it has.The construction of urban image by Lanma is a relatively complicated process.Different subjects play different roles in the construction of urban image.In this process,it is necessary to reconstruct the construction of Lanzhou International Marathon event field by purifying the operation environment of enterprises to improve the management guarantee level,mining and developing sports resources of the government to promote the development of the sports industry,carrying forward the sports spirit to enhance the sense of city identity of citizens and other ways.In terms of capital management,it is necessary to reshape the internal rules of capital field by focusing on the dominant position of the market so as to improve the discourse power of enterprises,promote sports marketing and promote the establishment of sponsoring brands.In terms of habitus remolding,the formation of field habitus should be reshaped by urging the government to change its role from participating in organizing to providing regulatory services and enterprises to give full play to the market mechanism to reshape their professional status. |
