Research On The Existing Conditions And Developmentcountermeasures Of The Badminton Clubs In Henan Province

Along with the continuous development of the economy and the improvement of people’s living standards in our country, more and more people are participating in the sports fitness, which brings people physical health, and makes people obtain the mental and psychological pleasure as well.Badminton is an interesting sports which is easily to be generalized and has a good foundation in China. It has always been our country’s advantageous project among competitive sports, which has a high reputation in the world. Badminton has attracted more and more enthusiasts, which speeding up the marketization, industrial operation and development of badminton.This essay takes the commercial badminton clubs in Henan Province as the research object, trying to find out the existing problems through investigation and analysis, putting forward the corresponding countermeasures and suggestions, providing references for relevant sports administrative organ to formulate policies, offering references for club managers to run clubs, so as to further promote the popularization and improvement of badminton in Henan Province.Through the analysis of the basic situation, club operators, consumers, coaches and current situation of management mode of the commercial badminton clubs in Henan Province, we get the following conclusions:First, the medium and medium-high sized commercial badminton clubs are the majority in Henan Province, which are mainly self or partnership financing, urban distribution reasonable, basic facilities complete. But the source of funds is single; the government support is insufficient, and some supporting facilities are not perfect.Second, the male club operators are more than female ones; the age structure is reasonable and shows younger trend; most of the operators are college degree and above, most of whom are non sports specialty and lack of business related training.Third, the consumers of commercial badminton clubs in Henan province are predominantly male; whose educational background and age structure are reasonable, economic income belongs to the middle and lower middle class. Consumers’ purpose is to keep fit, and their frequency of exercise is reasonable, which has a good effect. But female and teenager consumers are less, and the development of the subordinate role of badminton sports is poor, so the sports injuries often occur.Fourth, the coaches of commercial badminton clubs in Henan province are predominantly male; whose educational background and age structure are reasonable. But part-time coaches are too many, who has low level compensation, lack of occupation qualification certificates and training, lack of loyalty to clubs.Fifth, the commercial badminton clubs in Henan province open all day generally, but the frequency of the site being used is not enough. And publicity is currently undervalued and publicity channels are too traditional. Charging methods are various and most clubs are profitable, but the degree of consumer satisfaction is not high, and business model needs to be further improved.Finally, this essay puts forward the corresponding development strategy in view of the existing problems of the commercial badminton clubs in Henan province.