Changchun City Badminton Club Present Situation Investigation And Study Of The Players

This paper analyzed the participants of badminton in Changchun with newsarchives, expert interviews, surveys and statistics etc., and gained all kinds of data ofparticipants in badminton clubs in Changchun including: willingness, motives, fondnesslevel, the location, activity patterns, content, and expenses, and also the reason whypeople don’t take part in the sport, and the managerial condition of the Badminton Clubin Changchun. This paper concluded that:1), People in Changchun are very willing tojoin badminton exercises.2), People in Changchun have a healthy motive for thebadminton exercises. There are various motives, such as body fitness, dailyentertainment, fashion pursuit, work requirements, socialization, and personal interests,among which body fitness is the leading motives. This can prove that the idea of gettingfit by playing badminton has been accepted by the common population.3), participantsin badminton clubs in Changchun mainly play badminton with friends, colleagues as amajor patter.4), participants in badminton clubs in Changchun mainly play badmintonin major stadiums, like Feiyang Badminton Stadium, Huanyuan Ligong Club, andQuanmin Fittness Club etc.5) Participants in badminton clubs in Changchununanimously agree that there are few professional coaches in Changchun.7) Theexpenses on badminton activities are relatively low, majorly under20yuan.8) Somepeople took part in the badminton activity in low frequency due to less time or energyafter work, and inconvenient transportation.According to the research, with the comment from experts, this paper proposes a fewdevelopmental strategies for badminton in Changchun:1) The managerial department should pay more attention to the publicization ofbadminton, make and complete the protocols of badminton games, and also direct/supervise activities in the stadiums.2) It works well to build more sports related hardware in order to promote the earlystage sports activities. While after the hardware reached certain level, it would be morefruitful in speeding the sport development of mass population, to encourage the development of sports organization in mass population, especially the amateur sportsclubs.3) According to the present situation of China, badminton should be regarded asquasi-public-welfare-program. Under this premise, letting people entering thebadminton exercises with certain amount of membership fee is a feasible and efficientmethod to upgrade the popularization of badminton in China.4) Nowadays, amateur badminton clubs should manage to become business type sportclub, which will be the foundation for amateur badminton marketing and social basis.5) Clarifying the developmental phases and constructing core products will be theimportant foundation of future development for amateur badminton club.6) The core of successful management of an amateur badminton club is to constructmodern club managerial pattern.