Based On The Service Blueprint:a Study Of Customer Loyalty Education

One is a new education mode in recent years of education, teaching students in accordance of their aptitude which first escape from Kong Zi’s philosophy of education, a new education mode to deal with the application of humanized Chinese exam oriented education. In recent years, the education sector in the face of a seller’s market continues to expand, the status of buyer’s market tends to be sluggish industry. If the enterprise wants to win in the fierce market competition, on the one hand is the horizontal market development, namely the development of new customers; on the other hand is the stability of existing customers, enabling customers to produce sustained purchasing behavior of enterprise products, namely, retain existing customers, increase the loyalty of existing customers, so as to increase the reputation, from the sale of expanding the market. The research on customer loyalty can help the enterprise stable source of customers, increase the quality of the number of customers, which can help enterprises reduce the influence of vicious competition brings to the enterprise; to reduce operating costs, reduce marketing costs; reduce the operating risk.This paper uses SWOT method to analyze the CZ education market environment, and the CZ education service package contents were summarized, so as to draw the CZ education service blueprint, each link based on the service blueprint to show the impact on the customer service process, leads to a customer to use this application to educational education delivered value model in the service blueprint the. And according to customer education and motivation opportunity ability theory or MOA theory the effects, conducts the research to the influencing factors of customer loyalty. Using the thought of the method of empirical analysis, statistical model of auxiliary, discussion and analysis of the customer service to verify the education to direct effect on customer loyalty through the theory of MOA model. Verification of CZ education using customer education method through the impact on customer loyalty conversion motivation. Customer switching motivation impact on service blueprint in the aspects of the analysis, the auxiliary one to one education consumer model to improve the analysis results.To find the CZ education in the implementation of the service blueprint process problems, through the analysis of the problem, to integrate and reasonable suggestions for existing CZ education service blueprint. And according to the results of the analysis are given to improve the service blueprint to improve the supervision of service quality to increase customer loyalty measures as well as the concrete implementation method based on.