Current Situation And Development Strategies Of Sports Media Micro-channel Public Platform

With the advent of the era of Internet and the rise of social networking, We Media like Wechat, Weibo, developed rapidly. As a coming man of Micro-propagation, With free social experience and convenient, Wechat successfully accessed the users favor. Before May 2014, the daily available users of Wechat developed to more than 800 million.In July 2014, the public platform of Wechat reached 5.8 million. This makes many Media, including Sports media use the public platform to services their audience. This paper is aims to use data statistics and analysis, make a summarize to the development status of Sports Media Public Platform(SMPP) of Wechat, search the problems in it, trying to do a useful exploration of SMPP of Wechat, make a reference to the future development of SMPP.Paper uses literature, expert consultation, data analysis, logical analysis to the analysis of public platform of portal`s sports channel, TV, Sports channel and print sports media, the author thinks that the development stage of SMPP is still preliminary, still have many other aspects to fiddle with. Fuzziness location, content homogeneity, popularize singleness, lack of interactive services etc, these are the mainly problem of SMPP.The innovation is reflected in the article: First of Sports Media Reality law public platform for the development of micro-channel, aimed at finding can help them overcome their own shortcomings, to further improve the function of the policy proposal itself; the second is through the micro-channel public sports media for different types of platform research to identify common strengths, and expects its complement each other to create the audience closer to the real needs of the sports media micro-channel public platform.The article points out, in the future, SMPP should focus on media information develop, perfect interactive propagation mode. Meanwhile, complete overall positioning and authentication. Change the simply information push to leisure service, trying to solve the problem of content homogeneity. Besides, Media public platform should use precise care to distinguish the audiences, and trying to combination the platform and profit. Use the development of SMPP to perfect the function of itself.