Study On Resource Integration Of Sports Listed Companies Under The Financial Perspective

In recent years, the government has issued documents made instruction and guidance to the development of sports industry, the state attaches great importance to the development of sports industry. In order to response to the call of the government, actively promote the development of sports industry, scholars from different angles to explore the method to solve the problem.The paper based on previous research, related to resource integration theory as the guiding ideology, from the micro level studies were found on sports enterprises, explore how resources integration impacts on sports enterprises, and enhancing enterprise competitiveness through resource integration and other issues. First of documents for comb resource integration theories, present resources integration research based on three main theories, is based on internal as the core of the resource-based theory of competitive advantage, second is to adapt to the external environment as a core resource dependency theory, is based on three industry associations as the core of the theory of industry merge. Based on the above theory, analyze the sources of competitive advantage. After the related theories and concepts are explained and defined, the article listed enterprises in selected sports rising star The Toread, as representative of the sports listed enterprises, to study comprehensively The Toread from 2009 to 2014 enterprise resource integration profiles that can be studied, and ratio analysis method and logical method, its main financial indicators of the impact of resources integration of enterprise. Analysis of resource integration effect on these financial indicators, which is indirectly examines the impact of resources integration of enterprise’s competitiveness. Evaluation indexes of enterprise competitiveness based on financial perspectives, including enterprise’s debt paying ability index, profitability targets, performance indicators and development indicators in four aspects.Resource integration of supply chain relationships helps to improve its capital structure and improve its long-term solvency index. Through the integration of the supply chain management system, improve supply chain flexibility and retail management, The toread can improve sales profit. Integration to brand and market resources, as well as the operation of capital, early in the integration will return on net assets and net interest rates had resulted in a negative impact. But later in the integration, consolidation’s benefits will be reflected. Channel integration and consolidation of business resources of the Internet to promote e-commerce platform build and integration of brand resources, played a brand synergy resources, Toread will help improve their companies ’ ability to grow.