Baudrillard Consumer Society Theory Research

Research on The Theory Of Consumer Society Of Jean Baudrillard is the crystallization of baudrillard thought, flashing the light of thought, baudrillard’s theory of consumer society is always an inspired, the study of baudrillard consumer society theory, is worth it. Of baudrillard’s theory of consumer society from the theory to the economic, cultural and social conditions, and its theoretical origin, the concept of the consumer society theory, the analytical and its characteristics were summarized, based on this, in an objective and dialectical attitude to baudrillard’s theory of consumer society was analyzed, and finally to realistic significance for the development of this theory in our country as the foothold. This paper mainly discusses the following contents:Firstly, baudrillard consumer era background and theory origin of social theory. The growth of baudrillard consumer society theory inevitably exists in a certain social background, so this part first to baudrillard of consumer society theory has carried on the comb. Theory of baudrillard consumer society economic conditions, social conditions and cultural conditions of comb, is we the precondition and foundation of research. Second, the theory of baudrillard consumer society generalizes the theory origin. The using and reference to illustrate the theory. Mainly of marxist political economics, lukacs’s "materialization" theory and related theory of marcuse. This part of the research can lay a good theoretical basis for the research and increase the thickness and the theory of scientific rigour.Secondly, baudrillard’s theory of consumer society. Of baudrillard consumer society theory of why, is our better understanding of baudrillard’s theory of consumer society of the premise and foundation, only clear why why it produce, produce, to further understand the theory of inevitability and objectivity. This section first to the connotation of "consumption", "consumer society" is defined, then to introduce and discuss the consumption culture and the formation of a consumer society, and the concept on the characteristics of the consumer society, finally points out the way of the practice of a consumer society. These aspects are for us to baudrillard rational interpretation of the theory of consumer society, support for research in theory and in reality and prove it.Thirdly, the evaluation of baudrillard’s theory of consumer society. The basic interpretation of baudrillard consumer society theory, let us to "consumption", "what is a consumer society" has a basic level of understanding. But only understanding is not enough, we also need to make their own evaluation of the consumer society theory. This needs us use dialectical point of view, should not only see its rationality, in the time of the society and the development of the theory of how beneficial inspiration, at the same time also want to see its limitations, namely insufficient which exist in the theory. On the one hand, baudrillard’s theory of consumer society has its own rationality, points out that under the consumption society of consumption is a kind of alienation; Pointed out that the essence of the consumer society is symbol consumption; To expose the hypocrisy of the consumer society material abundance; To expose the hypocrisy of the consumer society material abundance; The technical ideas in itself and the future development of reflections; The critical continuation of the labor value theory, opens up a new field of vision. On the other hand, baudrillard’s theory of consumer society has its own limitations:misreading of production theory of marxism; Sank into the mire of technological determinism. No root of symbols., so to speak, with the Angle of comprehensive, to consciously focus on its problems, is our development institute must have scientific spirit.Fourthly, baudrillard’s theory of consumer society. The understanding of on the interpretation of the concept, content and the characteristics of the inductive, even for the judgment of many studies, doesn’t mean the end of the study, for the purpose of the study lies in its will guide us to where. Therefore, we should study of baudrillard’s theory of consumer society, with the development of, and the dialectical view of its practical significance is thinking, make full use of its enthusiasm, for its lack of reference at the same time, so as to better guide our practice. This part mainly revolve around the following four aspects:one is to carry out the consumer education,2 it is to advocate rational consumption, against consumerism; Third, pay attention to the sustainable consumption, the development of circular economy; Four is to build a sustainable consumption pattern with Chinese characteristics. Of baudrillard’s theory of consumer society, as it were, the realistic significance of the discussion, not only is a home to return to we study logic, but also the inevitable requirement of practice development.