Research On The Relationship Between College Students’ Irrational Consumption And Subjective Well-being

Since ancient times,the studies on subjective well-being are more and more,the research team is bigger and bigger,research more and more widely.However,at present the study on subjective well-being are mainly concentrated on psychology and sociology,few scholars have done analysis from the angle of economics on the subjective well-being,even if there is only discuss the difference of a number of macroeconomic factors on subjective well-being.But the subjective well-being is the individual’s own living conditions of positive psychological experience that is reflected in the economy and consumption areas.Irrational consumption problems are that every consumer will encounter in their daily lives,they will have a significant impact on happiness.However,irrational consumption for happiness in the end is what,we can make nothing of it.The consumption of college students affects their life,values and social values,which is not only related to the healthy development of students themselves,but also to the motherland’s future and destiny.The consumption of college students is a widespread social problem.The main performance of college students’ consumption behavior are:the comparisons of consumption,mindless consumption,conformity consumption and emotional consumption,and these acts are all irrational consumption.Therefore,the irrational consumption behavior of college students is closely connected with their daily lives.Take the objective theory,expectancy theory,impulsive consumption theory as a foundation,with college students as the research object,based on the relevant studies,this paper mainly discusses the relationship between college students’ irrational consumption behavior and subjective well-being.The article mainly discusses the influence of demographic variables on college students’ irrational consumption behavior,the influence of demographic variables on the subjective well-being of college students, the relationship between irrational consumption behavior and subjective well-being,and whether demographic variables affect the relationship between college students’ irrational consumption behavior and subjective well-being.Through analysis,we know that the college students’ irrational consumption behavior has a significant negative effect on subjective well-being.Therefore we do regression analysis between them,and to establish the regression model.So we know that at lower levels of irrational consumption of college students,a higher level of subjective well-being;the higher level of irrational consumption of college students,which is a lower level of subjective well-being.Therefore we can put foreword some suggestions from thefamily,the school and students themselves to control their irrational consumption behavior,to increase subjective well-being of college students.