Study On The Effect Of WeChat Use Behavior Of Individual Social Capital Of College Students

With the rapid development of information technology, WeChat, quickly appeared in people’s field of vision,and popular enthusiasm, so that it can occupy the market quickly, has become a modern new social networking tool. In this study, "WeChat social behavior and individual social capital to obtain the relationship between" as the breakthrough point, through depth interviews and questionnaire, research WeChat form of social capital in social; internal correlation between users how to obtain the corresponding social capital and WeChat usage behavior and personal social capital to obtain two. To illustrate WeChat to create social effects of individual social capital, and as we explore social networking behavior in the accumulation of individual social capital and the establishment of personal social relations.This study from the perspective of communication studies, social capital theory of Sociology of WeChat to create the effect of the social capital usage behavior, has the innovation significance in the interdisciplinary aspects; at the same time, this study set out to study the relationship between social WeChat and social capital, also has the certain practical significance in the topic Selecting.