Immersion And Satisfaction: Research On The Effect Of Using Weibo By University Students

Human beings often focus on certain activities for pursuiting happiness, ignoringother things, which called immersion. In a state of immersion, people’s psychology isin a kind of pleasure and it enhances people’s life satisfaction. When people areimmersed in weibo because of some use motivation, can that imersion increase theirlife satisfaction?Based on latest researches, the paper chooses―uses and gratification‖theory,flow theory, motivation theory and life satisfaction theory to explore the abovequestion. With a sample of333universtity students, this study discusses therelationship among use motivation, immersion and life satisfaction with SPSS.The results lead to:(1)The immersion in weibo partly mediates the relationshipof use motivation and life satisfaction.(2) The intensity of weibo use partly mediatesthe relationship of use motivation and immersion.(3)Entertainment motivation is notrelevant with immersion.